Most of what your customers tell you never touches the phone.
For a typical B2B company the phone is a minority of the customer relationship. The rest happens in email threads and in the room. A tool that only sees the phone system sees a minority of what your customers said, and every pattern it finds is a pattern in a minority.
Phone calls
Channel 01What is said in the moment, with tone. Queue and agent context from the phone system. Native ingest from NetSapiens; other platforms as partners are signed.
Without it you would missThe frustrated call that ended politely. The prospect who asked a question the agent could not answer.
Microsoft 365 and Google Workspace. Quotes, complaints, renewals, and the sentence “we’re looking at other options”, which is almost always written, not spoken.
Without it you would missMost of the B2B relationship. The thread where the deal was actually decided.
In person
Channel 03A mobile app, and a wearable recording nametag that uploads on its own. For inspectors, technicians, franchise counters and showrooms, this is the primary channel.
Without it you would missWhat the customer said to the person standing in front of them, which is the version they meant.
Nothing to press. Nothing to remember.
The wearable recording nametag is worn like any name badge. It records the conversation in front of it and uploads on its own, so a site visit, a counter conversation or a walk through a property joins the record the same way a phone call does.
It is independent of the phone, which matters on a job site, in a basement, or anywhere a phone stays in a pocket.
Recording in person is a responsibility. Talk to us about notice and consent in your province before you roll it out, and read how we handle recordings on the security page.
What becomes possible when it is all in one place.
- One customer, one storyA complaint that started on the phone and finished by email is one story, not two records in two systems.
- Sonar across everythingQuestions get answered from the whole relationship, and the answer tells you which channels it came from. How Sonar works →
- Patterns you could not seeThe competitor named in a call and again in an email a week later. The request that came up at three counters and never reached head office.
Businesses whose customers are not on the phone.
- Franchise operations
- The counter is the channel. Compare locations on what customers actually said, not on survey response rates.
- Inspection and property services
- The conversation happens in the driveway and on the walk-through. The report goes out by email. Both are in the record.
- Trades and field services
- What the technician heard on site used to be lost by the time the van was back. Now it is on the record, and Sonar can count it.
- Professional firms
- Where the relationship is mostly email, a voice-only tool is mostly blind.
See the whole relationship.
Give us 15 minutes to show you how GetBettr.ai can make your business better.